Most weeks we just like to show off our beautiful collection. Next week, however, is special. The 24th April is the start of the third annual Fashion Revolution Week, so we are taking you behind the scenes and giving you a daily insight into what you need to know to effortlessly dress with positive impact.
(Check back from Monday for your daily tips on 5 more sustainable fabrics, 5 ways you already care about sustainable fashion, 5 vegan substitutes for popular animal derived fabrics and more.)
Fashion Revolution is a global initiative started to highlight the negative impacts of most of the fashion industry on people and the environment, encourage consumers to ask more questions and celebrate the beautiful, sustainable fashion brands who are raising the bar.
One easy way in which Fashion Revolution encourages you to take part is to ask your favourite brands: ‘Who made my clothes?’ to remind us all to consider the people behind what we wear. This is particularly poignant, as Fashion Revolution Week was first started to commemorate the Rana Plaza factory collapse, in which over 1000 garment workers producing for well-known Western fashion brands lost their lives in a single day in 2013.
In that spirit, we’re kicking off a bumper week of Fashion Revolution knowledge by telling you where the clothes that we curate are produced and how we know production is ethical.
We currently represent independent brands from the UK, Germany, Sweden and Finland. But, as is common in fashion, their garments are much more international collaborations. In fact, our clothes are finished in and fabrics are sourced from 11 countries (see map).
We don’t have a blacklist of countries from which we don’t source, because we don’t believe that this is an effective tool to bringing lasting change in an industry that predominantly manufactures in some of the poorest countries in the world. That said, we have strong principles to make sure we don’t support poor working conditions. Many of our brands produce in Europe, where institutions are in place to protect workers’ rights. Our brands that produce further afield have strong working relationships with their mostly small, family-run factories. They visit factories personally, rather than relying on third-party audits and collaborate with organisations like the FairWear Foundation to ensure their supply chains are safe.
Whatever you’re wearing this week, check your label and ask ‘Who made my clothes?’.