Sustainable fashion is often used as a catch-all term for a whole host of things. For the brands selected to work for Sheer Apparel it means being honest about and have good control over where they produce, ensuring the people making the clothes are treated well and working towards reducing their environmental impact, for example by using fabrics that are more environmentally friendly to produce.
As a fashion lover you can be a big driver for positive change in the garment industry.
Making clothing is a resource intensive business. First and foremost a more sustainable relationship with clothing means buying better quality garments that you are likely to love the look of for longer, so fewer impulse buys end up at the charity shop or in landfill.
With more than 70 million people worldwide employed in the garment industry, most of them women, and many in some of the poorest places in the world, the way we engage with how and where our clothes were made can touch lives. It is true that fashion has also created jobs in places where formal employment opportunities were previously few and far between.
But we think that this does not absolve us from asking our favourite brands more questions and spending more of our money with brands we have full confidence in, to help raise the bar for the fashion industry as a whole.
But how, specifically, does this matter to you?
As founders of a sustainable fashion business, we’ve spent a long time thoroughly examining our own wardrobes and shopping habits. Here’s what we think you'll find.
Style - Being pickier about brands, fabrics and heritage will, by default, make you discover incredible, independent brands that will blow you away with their style, particularly compared to big brands that tend to design more generic clothes. More attention to detail and quality of fabric - a definite boost for anyone's personal style.
Calm – Yes the seasons are changing and right now you may be looking forward to a bit more colour in your wardrobe. But trends? If we're honest, we couldn’t care less. Sustainability aside, thinking through each purchase in more detail has also made us think more deeply about what suits us and what you want your personal style to be. So whatever the colour or cut of this season is, you know you won’t have to chase any trends. And that’s pretty relaxing.
Cash – Go for excellent quality. Because we know we'll wear our new garments for a long time, price isn’t quite as critical as it used to be. That doesn’t mean you need to buy many expensive things, but just think about what your likely cost per wear might be. That'll definitely save you quite a bit of money overall.
Quality – We now own fewer things that we'll love for longer, saving time and effort hunting for something new next time we'll need something for a special occasion. In fact, we now have more to wear because all those fast fashion impulse buys we used to own years ago aren't cluttering up our wardrobes, crowding out the quality pieces.
If you’d like to learn more about how to dress with more thought and style, you may like our regular newsletter, which you can sign up to at the bottom of the page.
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