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Ethical underwear done right - a chat with new brand AmaElla

Ethical underwear done right - a chat with new brand AmaElla

This ethical underwear brand has everything we look for in a sustainable brand - beautiful designs, soft, high quality fabrics and an ethical supply chain. We sat down with our new brand AmaElla's co-founder Lara to talk about the young brand and exactly what ethical fashion means to the founding team. Read to the end for a special treat to celebrate AmaElla's launch with Sheer Apparel. What inspired you to start the brand and why did you call it AmaElla? One of the greatest motivators was the desire to create beautiful everyday wear cotton lingerie. As consumers, we were deeply...

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Ono - Sustainable Luxury defined

Ono - Sustainable Luxury defined

With their soft, resilient fabric and beautiful designs, Ono accessories were quick to grab our attention. Whether you are looking for a luxurious, vegan alternative to leather or you are simply curious about innovation in fashion, bags made of cork fabric can be a beautiful choice. While a lot of other brands' cork bags can have too much of a rustic feel for our taste, Ono bags have managed to created a range that has left us swooning. Founder Bernadette explains why she started Ono and what makes this sustainable luxury brand so special. What inspired you to start Ono? It all started in 2013 during my time...

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Wedding Gifts with a Purpose

Wedding Gifts with a Purpose

It is May, so chances are your calendar has started to fill up with summer weddings. After sorting your travel and your outfit, your thoughts might be turning to gifts for the happy couple. If you’re anything like us, you like giving presents that are functional, beautiful and thoughtfully made, to wow your friends with something special, and make sure they enjoy your gifts for a long time. As big fans of a beautiful, more sustainable lifestyle we think about wedding presents we’ll be giving this year along the line of three themes. Quality materials and finishing In order for...

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Muka va - The best in Scandinavian sustainable style

Muka va - The best in Scandinavian sustainable style

We are proud to help bring Finnish sustainable fashion brand Muka Va to the rest of Europe. It’s about a year ago that we travelled all the way to cool Helsinki to first meet the brand and were immediately smitten with its clever, flattering designs. We love founder stories - How did Muka Va start? MUKA  VA was founded in 2003 by four fashion designers. We had just graduated and were full of  passion to make perfect clothes. For us that means that clothes have to be well made, look good and make you feel happy. First we had just our own store...

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Five reasons why you already care about sustainable fashion

Five reasons why you already care about sustainable fashion

It’s Fashion Revolution week this week, so here’s the first of five daily instalments of short and snappy sustainable fashion info and practical tips. While many sustainable fashion designers, bloggers, researchers and retailers have been gearing up for this for a while, it’s a new concept to many. And that’s ok. Because we bet that you already care about sustainable fashion more than you realise.   Hands up if you care about women’s rights! Exactly. Fashion is a very labour intensive industry. Even though technology has of course progressed, there are always people involved in making our clothes. The vast...

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