Ethical fashion and slow fashion online BYEM

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Explore our latest sustainable brand BYEM

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ecofashion why it matters for the environment

World Water Day

Why your wardrobe matters for the environment

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Spring in your Step

Flawless ethical fashion for the office


The best sustainable fashion from independent brands, curated for you.

Everything in our store is produced with respect for the people and the planet.

Made with care to stay beautiful for a long time - for a wardrobe with positive impact.

Style with Substance. Learn more about us here.

Customers most recently purchased

Recent customer reviews

This top is soft to touch and beautiful burgundy colour which I love!

AnnaTasha Delicate Top - Burgundy

Beautiful pyjama set, bought for my girlfriend, who loves it. Also great customer service - responded promptly to emails, and the order arrived very quickly.

PNOrganic Cotton Pyjamas

My other favourite piece from Sheer Apparel so far (check out the Tasha top too) - easy going yet classic dress.

HannaTrench Shirt Dress

The bra is really pretty and comfy, I can only recommend it. Ordering was easy, and the delivery was quick and smooth.

HelenNouveau Lace Bra

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